As you grow, for example, your podcasting needs and wants will inevitably grow and expand as well. In the end, it is important to choose a platform that can meet all of your needs throughout your podcasting journey. In the end, unlike ordinary websites, podcasting platforms have built-in features that optimize the entire podcasting experience. We’ll touch upon programmatic ads later on in this article. Being able to use programmatic ads also means that if you are considering migrating your podcast to Spreaker, and have a full catalog of shows, you can start making money almost immediately by placing ads in your entire back catalog. This is a huge benefit to any podcaster looking to make money from their content, so be mindful of this when selecting your podcast hosting platform. There are many hosting platforms available on the market, however, not many of them allow hosts to use programmatic ads from the beginning like Spreaker does. Read More Choose the Right Hosting Platform Highly engaged listeners who have an emotional connection to your podcast, listen more, promote more, buy more, demonstrate more loyalty, and become brand ambassadors. It needs to be a symbiotic relationship and can not work if it is one-sided. Don’t alienate your listener’s ability to feel like they are participating in the podcast experience by not respecting them. There is a distinction there. People know when you are being inauthentic. Instead, develop authentic relationships with your listeners and use those relationships to make money. “The more you know about your listeners and the more loyal they are, the more likely you’ll be to get advertisers,” she says.īut remember, do not use your listeners to make money. Then, learn all you can about them.” This knowledge helps with ad targeting. “Get people coming back week after week through your outstanding content and smart listener engagement strategies. “My advice is generally to work on your audience size and loyalty first,” she says. Listeners enjoy podcasts because there is a level of accessibility and trust with the hosts and if you can use that in an authentic way, then you can grow your show and monetize regardless of the size of your audience.įor podcaster and So You Want to Start a Podcast author, Kristen Meinzer, an engaged audience is key to a podcast’s financial success. When people listen to a podcast, they feel like they know the host and are in the room with them. Podcasting is a powerful medium because it cultivates feelings of intimacy between a podcast host and their audience. For one, choosing the right podcasting platform will make it seamless to manage your podcast and grow your audience at the same time. We mentioned that selecting the right platform and nurturing your community is crucial aspects to solidify before monetizing. But, before we get down to the details, let’s review some elements that are crucial to have as part of your podcast so it’s a breeze to start bringing in money. Whether you’re a beginner or if you’re here to take monetization a step further and make it your full-blown job, we’ve got your back. Once you’ve nailed those down, you might consider monetizing with affiliate marketing, sponsorship deals, and now more intuitive ways like programmatic advertising. These two components are the premise for growth. Start by setting yourself up for monetization by nurturing your community and selecting the right hosting platform. There has never been a better time, seriously! But that doesn’t mean that you can’t start building your community and monetizing your content right now. In the beginning, you may not be rolling in the dough from your podcast (and that’s ok). So, wouldn’t it be great if you could get paid for what you love doing? But the question remains, how do podcasts make money? But even your passion can get a little expensive after a while. We get it, podcasting is your passion from thought-provoking conversations to networking with like-minded individuals.
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